Besides the rush of getting something inexplicably cheap/cool, there’s another reason I might have fallen into the trap of materialism: Buying stuff can help you feel better. I still haven’t figured out why exactly. Writing about this could help me figure out the answer. Maybe it’s exchanging some paper for something more tangible or substantial? Maybe it’s talking to someone new? While it’s a pain to wait in line, there is something about corporate upbeatness.