In Part-One, I covered the rough logistical plans for Betterslog. It’s important to have the groundfloor work cleared up first, both in one’s personal life and in terms of what they want to accomplish when starting a business. I didn’t before I started my little business shortly before starting Better Zombie. If I had, well, I might not have started it and received that experience, but now I know what plans work well for me.
I couldn’t brainstorm any ideas for “The Story” since I’ve been sick. Instead, I’ll write a two-parter about my current business strategy for Betterslog, the publishing business I still intend to create. Betterslog will start as a way to publish my essays and novels so I can fully retain legal ownership, expand that idea out to other writers, then expand into other ventures. This essay is all practical. Tomorrow’s essay will contain the loftier goals.
For years now, I’ve planned on starting a business focused first on publishing my essays and novels, then expanding out to do the same for others. Due partially to current events but mainly other life priorities, I’ve put that idea on hold. I’m stating all this now and publishing the introductory essay tonight so I can clear that essay out of my backlog, publicize my plans, and plot out my next six months or so.
I know nothing about what I’m about to learn, which is the point of learning it, but also the reason why it’s scary to admit that. I’m not without experience. I ran a sole proprietorship business, briefly, just before I started Better Zombie. It was, actually, the impetus for this website. I was writing essays about the work I was doing to build up a web presence then jumped over to writing fiction and essays.